Classic Coffees, a specialty coffee company founded on the back of 5 generations of coffee heritage, last week launched its range of new blends, designed to enhance the reach and appeal of gourmet coffees through an innovatively designed set of products. The key thought behind conceptualizing these products is to create the ideal blends for different times of the day, a first of its kind initiative in India. When i received the invite for the same .. being a coffee lover .. i was excited to taste the various blends of coffee !!!
As with its current offerings – the Classic Craft range comprising the very popular Classic Pride and Classic Mountain – the beans that go into these coffees come from the company-owned 650 acre Harley Estate in Sakleshpur and Kalladevarapura Estate in Chickmagalur, where award-winning Robusta and Arabica coffees are cultivated for domestic consumption and exports.
Remember .. I had visited Golden Wood resorts in Sakleshpur few months before… These beans are cultivated there …The coffee plantation is spread across 550 acres of land . I am so happy to have witnessed the process of coffee production in one of the best coffee estates in Karnataka .
This new range from Classic Coffees – grouped under its “Premium” range of products – is a result of the company’s focus on product innovation, in association with customer representatives, coffee tasters and in-house coffee tasters and blending experts.
The results are specialised pure Arabica blends for the Indian consumers keeping in mind lifestyles and palate preferences. This is potentially a revolutionary step which can change the way Indian consumers choose, brew and enjoy pure coffee.
The blends in the range are:
Blaze, which is a blend best suited for the morning. This has been blended to create a heavy-bodied brew, intense and malty with a rich mouth feel. Blaze has been crafted to help create the morning kick with a nutty fragrance and pleasantly bitter aftertaste.
Matinee is the afternoon blend in the range. Its tasting notes indicate a mix of spice and sweet citrus acidity with hints of mild berry. This has smooth mouth feel and a light body and has been designed as a perk-me-up brew.
Sundowner, is the evening offering of the range; and has been crafted as a blend to be enjoyed with company. It has clean notes with hints of sweet milk chocolate, rich mouth feel, which creates the ideal, mild better, aftertaste to act as precursor to dinner.
The final varietal is Afterhours, a night blend which has been carefully curated to soothe and help one wind down. It is a mellow and flavourful cup which has hints of spice and pleasant citrus to create a smooth body. As with the other three blends are 100% Arabica, Afterhours is blended using Arabica Plantation AA beans.
Thought has gone into every aspect of product blending, designed to fit in well with the time of day, equipment used and pairing possibilities; and into related aspects such as packaging design. The vacuum sealed packaging has been designed in contemporary colours. In addition to cuing the time of day, the packaging contains enough information on best-suited equipment, tasting notes and other inputs to help customer decide which blend to sample.
Classic Coffees are available in diverse formats, including roast & ground and beans forms, at leading gourmet stores & premium retail outlets such as Godrej Natures Basket, Westside Gourmet, Namdhari , Nilgiri, all major airports in addition to e-commerce portals such as Amazon , Wind my wings and Place of origin.
About Classic Coffees:
Classic Coffees is a leading company engaged in the cultivation, processing, export and retailing of fine gourmet coffees. The company’s plantation holdings viz. Harley Estate and Kalledevarapura Estate are renowned for producing some of the best coffees, consumed worldwide. Led and managed by fourth and fifth generation coffee planters, currently, the company retails on Indian shelves through Classic Pride, a premium Arabica-Robusta blend, and Classic Mountain, a pure Arabica offering. Classic Coffees is one of the founder members of Specialty Coffee Association of India (SCAI), besides being a member of Specialty Coffee Association (SCA)